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Dr. Nigel Williams

Individualised Custom Teaching (ICT)

Updated: Feb 9, 2023

Core Objective: To create a swimming environment for the child/adult that allows them to optimise their enjoyment and skill acquisition. This is achieved through our own unique program called Individualised Custom Teaching (ICT).

  • We have a MAXIMUM of 4 children or adults in each lesson GUARANTEED.

  • This allows us to give each child/adult an INDIVIDUAL Custom program for each lesson (The usual one size fits all approach is not as effective).

  • The child/adult is assessed continuously throughout the lesson, and feedback is also continuously given. Thus, we can optimise every moment they have in the water.

  • Focus on FUN, if the child/adult has fun, then they are engaged, they then learn fast and will then progress fast.

  • All our instructors have been trained by us, they are all knowledgeable, engaging and enthusiastic, every lesson every time.

  • If we cannot employ a instructor who is to our standards, we would rather not run the lesson: Every lesson is important

  • The ICT Program has been designed, using current psychological and neurological understandings of motivation and skill acquisition (see our blog on the theoretical underpinnings of our program).

This program has been developed by child behavioural specialist Dr. Nigel Williams, in conjunction with Head Coach John (JJ) Williams. ICT has been trialled and refined over the last two years.


Have Fun, Learn Fast, Swim Fast


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